Why We Built Our Own URL Shortener
URL shorteners are everywhere, and most of them work just fine for casual use. But when we needed short links on our own domain with full control over redirect behavior, the existing options didn't quite fit.
We wanted yourdomain.com/github — not a generic shortener domain. We wanted to choose between 301 and 302 redirects. And we wanted to own the configuration and deployment rather than relying on a managed shortener service.
Branded Short Links runs on Cloudflare Workers — it still depends on Cloudflare as infrastructure, but the shortener logic, configuration, and domain are entirely yours.