What's New in v2.0.0: Server-Side Analytics and a New CLI
Version 1.x of Branded Short Links handled redirects and optionally fired analytics through a Google Tag Manager container — server-side, from the worker itself. That worked, but it meant routing all tracking through GTM and configuring tags, triggers, and variables inside Google's interface.
Version 2.0.0 replaces the GTM integration with direct server-side trackers. Instead of funneling everything through a single GTM container, each tracker fires independently from the worker — GA4, Facebook, PostHog, ntfy, Reverse Proxy for ntfy, or plain-text webhooks — with no middleman.